Store Introduction Nice to meet you. We are PiPi!

About Us

The most memorable experience on Iriomote Island, brought to you by Japan’s No. 1 shop.

PiPi, chosen by more than 500,000 people to date,
We’ll help you create memories of Iriomote Island that you’ll never forget.

 

Third-Party Audit

Thanks to everyone,
Domestic4 categoriesIt was voted No. 1*

No. 1 Badge

According to a survey by the Japan Marketing Research Organization

🥇

Annual Number of Participants

No. 1

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Total Number of Reviews

No. 1

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Annual Sales

No. 1

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Number of Employees

No. 1

*Regarding the "No. 1" Labeling

A proven track record and numerous awards. Here’s a detailed look at why.

 

- Awards from each service -

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ACTIVITY JAPAN

Annual Activities
Popular Ranking

In the top 10
4 Plans Selected!

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Jalan

Play and experience spots
Popular Ranking

at each shop
ranked No. 1!

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VELTRA

Ishigaki Island, Miyako Island, Yaeyama Islands
Satisfaction ranking

at each shop
ranked No. 1!

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assovew

Miyako Island and Yaeyama
Recommended ranking

the top 20 spots
all secured!

🌟 Tripadvisor Travelers' Choice Awards Best of the Best

2026| The Miyako Island shopTop 11 TP3T on the site (No. 1 in Japan / No. 19 worldwide)was selected! The Iriomote Island shop alsofor 5 consecutive yearsaward winner!
2025| The Iriomote Island and Miyako Island shopstop 10% worldwideselected!
2024| The Iriomote Island shoptop 10% worldwideselected!
2023| The Iriomote Island shoptop 10% worldwideselected!
2022| The Iriomote Island shop's mangrove SUP/canoe tourtop 1% on the siteearned the highest rating!

 

★★★★★

Total for the 3 Islands (Iriomote Island, Ishigaki Island, Miyako Island) / Total for the 5 Services

Reviews 38,000 or more!

These are real guest reviews, most of them rated 5 stars.

The fact that so many people are satisfied and have left reviews is the best proof that “even first-timers can participate with confidence.” Detailed figures—such as the number of reviews, certification rates, and available facilities—are available on our special webpage.

 

🛟 Certified by the Okinawa Prefectural Public Safety Commission as an Excellent Safety Measures Provider

ADVENTURE PiPi has earned the “Maru-Yu Certification,” which has been awarded to only about 3% of businesses in Okinawa Prefecture. This certification is granted exclusively to businesses that have met strict safety standards.

In 2026, we received the blue certification mark. Through continued certification, we have also obtained the bronze designation.

 

- What Makes PiPi Special -

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Exclusive Benefits for Online Reservations

Pre-order Bonus: KV

We’re offering special perks exclusively for reservations made through our official website. Since you’re here anyway, why not make the most of your time at PiPi and enjoy some extra savings?

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Same-day and day-before bookings OK!

We offer tours at a wide range of times, from early morning to late at night. Even if you find yourself with some free time during your trip, you can book a tour right away.

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Groups and private charters OK

With a staff of several hundred, we can flexibly accommodate large groups and private bookings. It’s perfect for family trips, trips with friends, and group tours.

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English-speaking staff on site

Multiple English-speaking staff members are stationed at each shop, so guests from overseas can enjoy with confidence.

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Photo gift

We’ll give you photos taken during the tour for free on the same day. All our guides have received photography training, and we typically provide about 30 photos per group.

 

― Chosen by People Like These ―

🔰 First-time visitors to Iriomote Island

With our "Maru-Yu" certification and a track record as Japan's No. 1, you can rest assured and leave everything to us—even if you don't know where to start.

👨‍👩‍👧 Families with children

With small-group tours and strict safety standards, these tours are a popular choice for families with young children.

🧍 Participating alone

The staff actively reaches out to guests, so even if you're attending alone, you won't feel left out.

☔ For those concerned about the weather

In case of bad weather, we have alternative beaches and plans available. Reservations can be made the day before or on the day of your visit, so you can decide even at the last minute.

 

- About Iriomote Island ADVENTURE PiPi -

A comprehensive shop offering activities and tours!

Urauchi River SUP & Canoeing

PiPi operates on Iriomote Island, Ishigaki Island, and Miyako Island in Okinawa Prefecture,The island's largest activity shop, with a cumulative total of 500,000 participants!

Our entire staff is committed to doing everything we can to help you fully enjoy the natural beauty of Iriomote Island.

What can you do?

SUP/Canoeing, Canyoning

In addition to single plans, we also offer two types of set plans and a premium plan to enjoy three activities in luxurypremium planas well.

The Iriomote Island shop was our very first location!

Canyoning

PiPiIriomote Island ADVENTURE PiPistarted as a SUP shop on Iriomote Island under that name.

Then we opened sister shopsIshigaki Island ADVENTURE PiPiand, to bring fun to Miyako Island, known for having one of the finest seas in the East,Miyako Island ADVENTURE PiPiwas opened! ThisIriomote Island shop is PiPi's first location.

Meet Our Staff

Iriomote Island Staff

Meet PiPi's unique staff! They all moved here after being captivated by the sea of Iriomote Island.

They also share their personal recommended tours,Please check the link below.

 

- PiPi's initiatives beyond tours -

12 initiatives for safety and peace of mind

OMSB Safety Training

PiPiWe provide tours with safety as our top priority.

All guides hold certifications proving world-class rescue skillssuch as PADI or equivalent qualificationsand conductsmall-group toursat a comfortable pace. We also carry out many other initiatives.

SDGs Initiatives

Beach cleanups

Driven by a desire to protect Iriomote Island's great nature, PiPiis working on SDGs initiatives!

PiPi's tours arethe only carbon-neutral tours operated by a shop on Iriomote Island.We strive to offer environmentally friendly tours, so please join us when you visit Iriomote Island.

Operation of a Children's Cafeteria

children's cafeteria

Since December 2023, as part of efforts to reduce children eating alone and create a place where they belong,Adventure PiPi Children's Cafeteriawe began operating it.

For children,we provide meals and drinks free of chargeand use part of the sales from our three shops to support the cafeteria's operation.

HOW TO BOOK

Booking takes just 3 steps!

1
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FavoritePlanSelect

2
📅

Check availability and
Select a Date and Time

3

Reservation Complete!
The day before or the day of is fine

⏰ Popular plans fill up quickly. Check availability now!

 

Now, toward the best Iriomote blue
let's dive in.

We put our full effort into providing an experience that makes you feel glad you chose PiPi.

wimp

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